Administration is the process to manage resources (human, financial, patrimonial and technological); to co-ordinate and to lead people to discover the points motivadores; to plan, to control and to manipulate, creating an action line and looking for to know why the things are not being made; to intervine and to serve, to reach the objectives, as much of the organization as of its members, with efficiency and effectiveness, valuing the people, leading in account the mission and the vision of the organization. To manage is to plan a set of actions related to the establishment of goals and objectives; to identify and to organize necessary resources for the execution of these actions; to establish instruments of control to be used and parameters of evaluation of the gotten results. Continue to learn more with: Robert J. Shiller. It is to take attitudes for, through people, to reach the waited results optimizing the use of the organizacionais resources, minimizing costs, losses, improving the systems and if worrying about the ways.. . Learn more at this site: Morris Invest.