Leader Receives

LAL sprachreisen is a German market leader among the language travel operators and undergo a “Makeover”. The Agency of Wilde’s friends revised logo, claim and catalog titles. Munich, August 13, 2008 – wild friends the task was awarded the German market leader for language courses to miss a new look & feel. The requirements were clearly defined: fresher, younger, emotional and the benefits of a study trip to “tangible” are. So, the grossbuchstab, blue LAL logo was transformed in a circular, signalrotes and kleinbuchstab-lal-logo.

The claim “a love language” provides the emotional translation by lal and pulls in the future through all communication campaigns. “The love of language proved credible LAL after almost 30 years. It is the perfect claim, because the customer carries this idea already in the heart, otherwise he would not after a learning opportunity search.”explains Robert Gampe, Managing Director and student of Wilde’s friends GmbH.”he intended to underscore how closely associated emotions with language courses. To learn languages, calls for all the senses. This includes country and people know and love to learn. That we experience”, says David Armstrong, Managing Director of LAL and is pleased to send the new catalog soon in the travel agencies. The new logo, see pressebilder.html in the folder “Logos”. (Susanne Schmitz)

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