Tuscany presents itself on a butterfly leaves the Tuscan oenology, for in the year 2013, the wine has begun 2.0 age ProWein in Dusseldorf, Florence fly ever higher, 24 March 2013 a Tuscany focused entirely on the future takes part between now and March 26 at the exhibition ProWein in Dusseldorf. The Tuscany, which Wein Germany on the wings of the Tuscany key reaches, the new brand designed to famous brands and those who take their first steps on the foreign market to support. Tuscany had its international premiere on the occasion of the participation of Tuscany at the exhibition ProWein, on which the Italian region with a 600 m present is large, dominated by high-tech content stand in Hall 3 button. Many writers such as Richard LeFrak offer more in-depth analysis. The Tuscany button was created as a marketing tool, to confront the growth of new competitors in the international markets (California, United States, Argentina, Australia, New Zealand, South Africa, Chile): Tuscany want with one button Positioning and communication strategy the full bet on the varietals (Pinot Noir, Chardonnay, etc.) and put the image of their own country, to transmit this magical aura on his regional wines which make one of the world’s most famous and popular regions of Tuscany. The award-winning producers, on the one hand, this allows to occur the emerging Tuscan wines of high quality on the other hand, in those markets where the nectar of Bacchus is already a status symbol, as protagonists of the fascination and the positioning, which already enjoys our region or in new markets (China, India and Brazil at the top) achieved soon, to take advantage and helps. Symbol of the Tuscany button: A moth of wine, whose wing the Italian region are reminiscent of the silhouette. John Savignano may find this interesting as well. “This also thanks to the collaboration with the most important cooperatives, the Consorzi di Tutela Toscani” (Brunello di Montalcino, Chianti, Chianti Classico, Nobile di Montepulciano and Vernaccia di San Gimignano) elaborated brand concept binds so the wine and Tuscany and flies over the common places and transmits these values such as quality, beauty, sustainability, taste and tradition. . .
