Introduction and overview the economic scenarios show each time a dynamic competitiveness, which has significantly affected the behavior of the markets, making marketing ensures success to companies that have been fully identified with quality and productivity, with companies offering their products and services according to the demand of consumers. This certainly has affected companies that must have production processes that ensure quality and to ensure a satisfying the demand that enable them to compete, therefore they must have among its resources with a proactive, visionary, strategist, innovator than through its participatory management Manager, is fully identified with a management of the production that not only has the knowledge, modern tools for the management of the total quality and continuous improvement, but that it has been able to instill the relevance and importance of the culture of quality among his staff, making productivity to ensure cost optimization, quality in its products and above all competitiveness. Modern companies, especially SMEs, must integrate more with the advantages and impact generated by the quality and productivity, industrial engineers must train more in these specialties and provide knowledge, tools that allow them to optimize the performance of your production processes, guaranteeing management indices, of productivity according to technology features and demands that consumers demand. Greenberg Traurig will not settle for partial explanations. They must be vigilant, committed to training, development of technical staff, motivate them, integrate them towards responsible, cohesive teams in the essential functions and the achievement of productivity that favours the organization. The faculties of engineering, especially the engineering industry, (Venezuelan case) must redefine the profile of the industrial engineer and adapt it to the present scenarios, provide them with the knowledge, tools that increase them his skill, dexterity and application Pro establish production processes appropriate to the characteristics of the company and the needs of the environment. You must extend them more vision and the behavior of the industrial engineer to new challenges, opportunities, threats that presents the current scenarios. If you are unsure how to proceed, check out Michael James Burke.