The social medias if had become a true phenomenon. Blogs, Orkut, Facebook, Twitter, fruns, e-groups, instant messengers, wikis and sites of Sharing (YouTube, Flickr) are visited daily by 2/3 of the global population. In Brazil, 80% of the users of the net use the social medias, and the time expense in the sites of relationship has superior growth three times to the average of the Internet. The people search in the social medias a space to share experiences, to find people and to increase its nets of contact. Communities had appeared of diverse subjects, grouping using for gostos, opinions interests. It did not delay companies very to discover them that these nets could be an efficient and fast form to divulge its mark and still to narrow the relation to the customers.
A study made in September of 2008 for the American company Cone INCORPORATION (social Business in measured study) it evidenced that 93% of the users of social medias believe that the companies would have to be in these nets, and 85% believe that these companies must not only be in the social nets, but also to interact with its customers. Corporative Petrobra’s, and IBM had clearly created blogs. Dell, Samsung, Starbucks and Ford had adhered to microblog Twitter to keep the informed customers of its new features. Small the average companies also are discovering the advantages of the net. Its products and services are divulged world-wide the millions of interested consumers each time more. The companies use this strategy of marketing to become the mark accessible its customers, being inserted it in day-by-day of its consumer, and to inform them of all the updates, since launchings of products until promotions and offers.
An interactive form becomes, and in real time, to be in constant contact with the customer, who can give its suggestions and make its claims. Between the advantages he is feedback immediate of the acceptance of the product and the mark. It is possible to say that the social medias had become the relations between companies and customers, who before were strict commercial, in social relations.